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How To Build A Great Brand With Very Little Money
INTRODUCTION
Welcome
My Backstory (9:39)
The 7 Core Principles (26:54)
Know The Destination (1:22)
Indifference Is The Enemy (4:04)
0, THE FUNDAMENTALS
Introduction To Module 0
Start (1:48)
Your Customer (0:45)
Your Core Values (0:42)
Your Mission (1:06)
Your Point of Difference (0:39)
Types of Growth (2:38)
1, LOVE
Love Pays Well (1:58)
The Three Circles (3:50)
Types of Passion (10:54)
Why Love Matters (4:47)
How To Use Love To Build Your Brand (2:17)
LOVE
1,000 True Fans (3:06)
Born Out of Love (2:23)
A Good Questions To Ask Yourself
Why Side Projects Matter
The 6 Human Needs (6:05)
Essential Resources
2, PURPOSE
Introduction (2:34)
Your Purpose (1:16)
Why 'Because' Matters (4:18)
Why Purpose Increases Happiness (3:04)
Brand X vs Brand Y (2:28)
Your Principles (6:48)
Choose Your Enemy (2:08)
Your Product (0:49)
Your Business Model (1:42)
What Company Are You Building? (2:32)
Essential Resources
3, STORY
Introduction (3:26)
People Forget Facts
Your Story (3:41)
How To Tell A Story (7:36)
Lessons From Pixar (9:41)
Context Matters (2:31)
Logic Is A Blunt Tool (18:29)
Average (3:05)
Become A Myth Maker (4:08)
Your Voice (15:38)
Everything Is A Story (1:48)
Essential Resources
4, IDEAS
Introduction (2:49)
The Daily Idea Habit (3:22)
1 + 1 = 3 (5:42)
Interrogate Your Idea (2:12)
How To Create An Ideas Culture (3:40)
Be More Velcro (2:40)
The Laws of Interesting
Keep Your Radar On (5:20)
Make Small Bets (1:50)
Commit to Your Idea (2:58)
Questions To Ask Your Ideas
Stay in Beta (2:53)
Protect Your Idea (5:26)
Be First (5:15)
Prototype Fast
Why Side Projects Matter (2:53)
5, CULTURE
Introduction (4:56)
Who you hire will define your success. (2:33)
Team Players Only (2:28)
Be kind. Fire Quickly. (2:05)
Hire hunger over talent (2:01)
Build a Selfless Team (3:11)
Expensive is cheap (2:19)
Trust is the Glue (2:44)
Perks (3:38)
Ten lessons from hiring. (8:38)
What will you do to look after the culture? (3:37)
Essential Resources
6, YOU
Introduction (3:03)
Two films
Design Thinking (1:29)
Design your day. (11:30)
Hack Fitness (2:55)
Hack Sleep (3:43)
Shutting Out The Noise
Dreams Should Scare You
Essential Resources
7, COMMUNITY
Introduction (3:28)
Key Elements to Community (25:49)
Essential Resources
Your Last Action Item
The Brand Building Tool Kit
Introduction
Build
Listen
Read
Q&A
Get your questions answered (0:40)
Q&A - Part 1
BONUSES
A User Manual For Creativity
Coming Soon
Q&A - Part 1
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