How To Build A Great Brand With Very Little Money (No longer available for purchase)

For me, the best brands seek to change something.

They ask a good question and seek to provide a better answer.

I love Patagonia. I only wish there were more brands with their soul.

The world needs more human brands right now.

Can we help?

Today we are launching an online resource to try and help with that.

It's an online course of our most successful workshop ever:

"How to build a great brand with very little money."

We will take you through a set of principles to make you unstoppable.

Once you fully grasp them, apply them with both creativity and discipline, momentum will follow.

It will help you with strategy. Direction is more important than speed.
It will help you with building a team. Radical honesty really does create trust.
It will help you manage your time. Honestly, email is not a to-do list.
And it will help you with looking after you. Businesses are very good at running you.
And it will help you with so much more.

Indeed, we have made over 100 films for this workshop. There are exercises to give you clarity. A super useful resources section. Plus the course is yours for a lifetime. And, it's ongoing. We will be adding new bonuses all the time.

So if you are thinking of starting your own brand, or if you already have one, think of this online course as your mentor on your journey.

I hope you find it useful.

And as always, thanks for your support,


David Hieatt

60-Day Money Back Guarantee.

If for some reason it’s not everything you expected, let us know within 60 days upon purchase and we’ll refund you every penny. No questions asked.

What will you learn?

How to tell your story.
How to give your brand a voice.
How to get people to love your brand.
The importance of 1000 true fans.
The real advantages of being small.
Is your idea going to change anything.
How to put a moat around your idea.
How to build a great team without employing anyone.

When you enroll in the course, you'll get:

- 5 Hours of video lessons
- Actions and exercises throughout
- A full list of our brand building tools
- Lifetime access to the course
- Access to all new and updated content
- Access to our private 'How to Build a Brand' community

There is no finish line.

We'll always continue to update the course. Here's what we'll be building for you over the next few months: 'How to Build a Great Brand' workbook, a mini-course on managing your time to make your ideas happen with Michael Townsend Williams, a mini-course on how to transform your business with a simple newsletter, and a community Q&A with David.

Who this is for:

- Founders
- Marketers
- Freelancers
- Creative and digital agencies
- Those who want to take their side project pro

Your Instructor

David Hieatt
David Hieatt
David Hieatt is the Co-Founder of The Do Lectures & Hiut Denim Co.

Leaving school at 16 to open a market stall selling sneakers taught David the importance of sales (and a good pair of shoes). On a good day he had money to buy enough petrol to get home. On a bad day with no sales, he walked. At 21, he joined Saatchi and Saatchi. There, David learnt to take risks from Paul Arden, one of the true mavericks of advertising. He was taught to trust his instinct. And to fight to make his ideas happen.

In 2001, he moved back to Wales and created howies, a clothing company that was heralded as the Patagonia of the UK for action sports. After selling it to Timberland, he co-founded the The Do Lectures, a globally acclaimed ideas festival and online platform, with an audience of millions. More recently David has created Hiut Denim Co, a jeans company that is helping to bring the jeans industry back to Cardigan in Wales. A town that used to have Britain's largest jeans factory.

David has spoken at Apple, Google, Red Bull and many other top companies and events. He is also the author of Do Purpose: Why brands with a purpose do better and matter more, and Do Open: How a simple email newsletter can transform your business (and it can).

"David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter."

- Richard Reed, Co-founder Innocent Drinks

Course Curriculum

  The Brand Building Tool Kit
Available in days
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Available in days
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Your number one question.

The most common question we have about this course is this: is the course suitable for me?

Honestly, it's not for everyone.

If you want the exact tactics for how to scale your business, maybe scaling your store from 1 to 10, this isn't for you.

If you want to learn how to design a logo and choose the right typefaces and colour palette for your brand, this isn't for you.

If you haven't got an idea for your product or service yet, this isn't for you.

If you want to learn how to make fast money, this isn't for you either.

So, who is it for?

If you have a product or service, and your launching your new brand and have a tiny marketing budget, this course is for you.

It will help you set up the foundations of your brand, so people will care about the change you're about to make in the world.

If you have an established brand, but maybe you've lost your way and you feel like it's missing its soul a little, this course is for you.

If you are a marketer or brand manager, and want to dive deeper into creating brands that matter more to your customers than being the cheapest, this course is for you.

If you are a founder, and branding seems like a 'creative' persons job, and outsourcing it to an agency is way too expensive, this course is for you.

If you work for or own an agency, and want to discover more ways to help your clients build better brands, this course is for you. Or maybe you spend more time working on your client's brands than on your own, this course is for you.

If you're a freelancer, trying to stick out in this busy world, you want to attract better clients who want to push your creativity, not limit it, and you don't want to be in the battle of being the cheapest, this course is for you.

Finally, if you're an online course addict, this course is for you.

You're on a journey not many people take. It can be a scary one, but a super rewarding one when you build something you're proud of. This online course is your mentor for your journey.

We hope you find it useful.


“This was my first online course and I absolutely loved it! I really appreciate the lifetime access as I find myself going back to the course and my notes on a weekly basis. I really liked the exercises.

What really stuck with me is the human side of it, how you approach business like friendship and through real connection, I miss this so much in most businesses and it is great to hear a like-minded voice who has succeeded with staying true to yourself and your stories.”

"I highly recommend this course. It helped me a lot and still does! There is so much value in the course. Just do it and see for yourself."

"The course is brilliant! A real game changer."

"Half way through the course and already feel an important shift in my focus as a founder and creative. I’ve found my tribe. Thank you."

"It’s a great great course"

“The content was absolutely amazing - inspiring, heartfelt, relevant, helpful – and I loved the relaxed delivery in your living room.

You practised what you preach in shipping before it was perfect - and that was a lovely reminder that even the brands you admire can’t be 100% perfect all of the time."

Thank you for putting such a brilliant course together. There was so much valuable information in there!!

I’ve been to your one-day workshop which I absolutely loved, but I didn’t really have time to process it all. It feels like there was far more in this online course than you’d ever be able to get across in a one-day session, and it’s been enormously useful being able to refer back to the course content and exercises online.

It’s inspired and challenged me in a very good way. It really came at the perfect time for our journey. Thank you.”

"I thoroughly enjoyed the course! So many golden nuggets.

The videos are all fairly short. Bite size snippets of information. So I was able to listen/watch when it suited me.

I found the exercises and the bits where other students gave feedback particularly helpful. It at times highlighted issues/views that I hadn’t thought of.

The list of recommended reading was also super helpful.”